About Us

Lloyd Bunting

Small to mid-market companies turn to LB3 when they want to improve sales effectiveness and efficiency—and ultimately increase overall market value. Founder Lloyd Bunting has a deep understanding of the financial underpinnings of businesses and focuses on margin improvement through top-line growth. He applies 30+ years of executive sales management along with a thoughtful and analytical approach to sales structure, sales process, effective messaging and employee development. Collaborating closely with finance, engineering, and service/product heads—Lloyd speaks their language.

After successfully restructuring and scaling sales teams at companies ranging from $5M to $70M in the technology, technology enabled services and information services industries, Lloyd launched LB3. He understands the frustrations of the C-suite, especially when a company is at an inflexion point and needs to align the sales structure with the business strategy. LB3 enables the C-suite to focus their efforts where they are needed most, and tailors the level of engagement to best fit the client’s needs. In addition to drawing on his extensive sales leadership experience, Lloyd implements the salesQB revenue acceleration system. This proven sales process includes strategies and tactics that have benefitted hundreds of businesses working with a fractional sales professional. Lloyd is dedicated to helping you navigate the complexities of sales and marketing, providing tailored strategies that align with your business goals. There is no one-size-fits-all solution, instead, he takes the time to understand your business, your market, and your challenges—and creates customized strategies that drive growth and profitability.